The name PRIMO has echoed through the golden hills and olive groves of Sicily for generations. Rooted in pride, the name means “first” — not in rank, but in character.
The family was known as uomini d’onore — men and women of their word. Loyalty, respect, and integrity were not only values — they were currency.
Our story begins in Siracusa — a place shaped by stone, sun, and tradition. It was a land where pride ran deep and every handshake carried meaning. Sicily was more than an island; it was a way of life, forged by centuries of struggle and survival. Families learned to protect their own, especially when distant rulers and foreign armies brought conflict to their shores. With little help from mainland Italy, Sicilians relied on each other — forming bonds of trust, respect, and silent understanding that became part of the cultural fabric.
In these hills and coastal villages, honor wasn’t just spoken — it was lived. A man’s word could feed a family or defend a name. It was this deep sense of loyalty and protection that gave birth to both the strength and legends of Sicily — a place where independence and resilience shaped every generation.
Recipes passed down at crowded Sunday tables, stories shared beside lamplight, and a deep belief that family and respect were everything — that was the world the Primo family came from. They carried that spirit in their hearts wherever life led them.
In 1910, hardship forced a choice: stay and struggle — or start anew. Salvatore Primo boarded a steamship to America with a suitcase, a handmade shirt, and his father’s rosary. The welcome was hard, but he arrived standing tall, carrying with him the unshakable pride of his homeland.
New York meant long workdays and learning English by night. But one thing never changed — the table was sacred. A place for laughter, family, stories, and respect. The same values that had served their ancestors in Sicily now became the foundation of a new life in America.
Generation after generation, the Primo family has carried forward the same beliefs — honor, loyalty, and family first. From the olive groves of Siracusa to the streets of New York, that legacy lives on — strong, proud, and unbroken.
Nonna — The heart of the table. The keeper of our stories.
Generation after generation, the Primo family carried those same beliefs — honor, loyalty, and family first. From the olive groves of Siracusa to the streets of New York, that legacy lives on — strong, proud, and unbroken.